ESPN Reveals New Sports Streaming Service “Venu Sports”
Months ago, Disney announced ESPN was partnering with Warner Brothers Discovery and FOX on a brand new sports streaming service, which will bring together the collective companies’ portfolios of sports networks and ESPN+ – including content from all the major professional sports leagues and college sports.
The platform will aggregate content to offer fans an extensive, dynamic lineup of sports content to serve sports fans, particularly those outside of the traditional pay TV bundle.
Today, it was announced that the new streaming service will be called “Venu Sports.” It’s currently scheduled to launch in the United States in the fall of 2024 unless there are any legal issues (such as with the Fubo lawsuit), which could delay the launch.
Venu Sports will be available directly to consumers via a new app. Subscribers can also bundle the product with Disney+, Hulu, or Max.
Pete Distad, CEO of the forthcoming Venu Sports streaming service said in a statement regarding the name:
“We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place. As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
Roger’s POV: The “Venu Sports” name is a little underwhelming and I was a little confused when I first saw it, but I’m sure we will get used to it. However, I’m still not sure how “Venu Sports” is going to be anything more than a short-term band-aid for the three major studios as more sports leave linear platforms and head to streaming.
What do you think of the name “Venu Sports”? Let us know on social media!
Roger Palmer
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