So far Disney has only announced that it’s new streaming service, Disney+, has had over 10 million sign-ups, but according to data from research firm, Apptopia, it’s been continuing to add on average, a million subscribers a day since.
Their data has shown that the app has already been downloaded over 15.5 million times and has brought in over $5 million dollars via in-app purchases. Wedbush analyst Dan Ives told the New York Post:
“This shows the company is gonna be a legit competitor to the likes of Netflix. The pricing, the content and the bundling was just a pure genius strategy from Iger and Disney.”
The research company is also showing high demand for the Disney streaming bundle, which includes Hulu with Ads, ESPN+ and Disney+, as both of Disney’s other apps, Hulu and ESPN+ have had over 50% more downloads than before Disney+ launched.
Disney has stated that they will no provide any more subscriber numbers until their next quarterly results call. They’ve previously said that they are aiming to have between 60 and 90 million subscribers by the end of 2024.
The increase in early subscribers could also be down to Verizon offering a free year to its customers.
Are you subscribed to Disney+?