Disney has been working with many other companies to create different bundles for its streaming services with other services, including banks, mobile phone providers, cable companies and other streaming services.

Today, Kroger has announced a new partnership with Disney, where Boost By Kroger Plus will now include a Disney Streaming option as part of the annual membership, where Boost members can select either Disney+ Basic (With Ads), Hulu (With Ads) or an ESPN+ subscription as part of an inclusion benefit.

Stuart Aitken, senior vice president and chief merchant and marketing officer, said in a statement:

“Boost by Kroger Plus offers members incredible savings every day, and now we are adding even more value at no added cost for our members.  Collaborating with Disney takes Boost member savings and benefits to the next-level, making our industry-leading program even more valuable and convenient for our members.”

The Boost Membership offers a number of different benefits, including free delivery, more fuel points and other member exclusives. 

There are two other streaming options available:

  • For $99 Annual Members: New enrollees and existing members may select a complimentary subscription to Disney+ Basic (With Ads), Hulu (With Ads) or ESPN+ on us for the duration of their $99 Annual Membership.
  • For $59 Annual Members: New enrollees and existing members may select a complimentary one-time six-month subscription to Disney+ Basic (With Ads), Hulu (With Ads) or ESPN+ OR existing members can upgrade to the Boost $99 annual plan for an ongoing subscription.

With a subscription to Disney+, Boost members will be able to stream recently released shows and movies including Marvel Television’s “Agatha All Along,” the top animated film of all time, Disney and Pixar’s “Inside Out 2,” and the return of the beloved franchise “Wizards Beyond Waverly Place.”

Boost members subscribed to Hulu can enjoy award-winning and record-breaking FX series like “The Bear” and “Shōgun,” as well as hit Hulu Originals including “Only Murders in the Building” and “The Secret Lives of Mormon Wives.”

Boost members who subscribe to ESPN+ can stream live events this month including the NHL’s opening night tripleheader, an exclusive NFL game, more than 200 college football games and 60 professional soccer matches, along with original content including weekly episodes of “The Breakdown with Peyton & Belichick,” and the entire Peabody and Emmy award-winning “30 for 30” collection.

Here’s how Boost members can activate their free Disney streaming account:

  1. Visit Boost membership management page.
  2. Where it shows Disney+, Hulu & ESPN+, Click on “Get Started.”
  3. On the next screen, select between Disney+, Hulu or ESPN+, enter your email address, and click “Continue.”
  4. On the next screen, select “Confirm Plan.” Be sure to select a service that you do not currently subscribe to. For example, if you currently subscribe to Disney+, you will need to select Hulu or ESPN+. Once you make your selection, you cannot change it.
  5. Once you get to the confirmation screen, you will click on “Activate Your [service] Trial/Account” to complete the enrollment with either Disney+, Hulu or ESPN+.

If you are an existing Disney+, Hulu or ESPN subscriber, you may redeem one of the other subscriptions that you do not have. Otherwise, you will need to manage your existing subscription and wait until the end of your billing cycle to enroll in your streaming benefit.

Roger’s Take:  It makes sense for Disney to try to encourage more people to get access to its ad-supported tier, since Disney will be getting paid from Kroger (though at a very discounted trade price) and then getting additional revenue from advertising.  Plus, there is no doubt that Disney will hope you upgrade to get the other streaming services.   Disney+ and Hulu’s future is going to be more intertwined with these types of offers, as people have been scaling back how many subscriptions they have; offering more value helps keep people engaged and reduces churn.   The only issue I have with this new Boost option, is it would have made more sense to at least offer the Disney+ and Hulu duo bundle, rather than either or, but free’s free!

Will you be taking up this special offer?  Let me know on social media!

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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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