As the launch of Disney+ gets closer, interest in the new streaming service is increasing as in a recent study by HarrisX, about 21% of U.S. households surveyed intend to sign up for Disney+ when it becomes available.
The low price point of $6.99 is one of the reasons why households would sign up, with 19% of those asked mentioning the price. But the biggest reason is the content. With 34% of those asked said the library was the most important to them, with the new original series following in third place with 18% of those people asked.
Disney+ has twice as many people wanting to subscribe compared to the new streaming services, HBO Max and Peacock. In the survey 11% of households saying they intend to sign up for AT&T’s HBO Max and 10% for Comcast’s Peacock.
The introduction of Disney+ is more interesting to existing subscribers of HBO Now and Netflix, as the survey found that 38% of people that currently are subscribed to HBO Now, want to subscribe to Disney+. With 27% of those asked with Netflix, wanting to subscribe to Disney+.
This survey was conducted in early August, before Disney revealed more details at the D23 Expo and the recent reveals by Comcast and AT&T. So things could have changed, but going into the launch period, Disney+ is currently generating much more interest.
I do believe that Disney’s branding is much stronger than AT&T and Comcast’s, as many people wouldn’t know that Warner Brothers or HBO fall under the AT&T banner or that Universal and NBC come under the Comcast umbrella.
Will you be subscribing to Disney+ ?
Source – Broadcasting & Cable News