The launch of Disney+ is just over 2 months away and interest in the new streaming platform is already exceeding Disney’s projections, according to a study by UBS.
The UBS “Evidence Lab” conducted a survey of 1000 US consumers a couple of weeks ago, which found that 43% of them are planning on subscribing to Disney+. With 57% of them planning on cancelling at least one other subscription service, with 37% of those planning on getting Disney+ are more likely to cut traditional pay-TV bundles.
According to Disney’s internal forecasts, they are expecting between 20% and 30% of US broadband enabled homes to subscribe to Disney+.
It’s important to note that this survey was undertaken before the D23 Expo, which saw Disney reveal more shows and movies for the new streaming service and revealing new trailers for content such as “The Mandalorian”, “Noelle” and “Lady and the Tramp”.
USB has said that D23 “serves as a benchmark for judging marketing effectiveness in future surveys.”
It’s also good news for the awareness of the new streaming service, as 79% of all survey respondents said they had heard of Disney+.
And with Disney’s Official Fan Club website, D23.com, going down earlier this week due to excessive demand from people wanting to sign up to a 3 year Disney+ deal, it certainly looks like the Disney+ marketing is already working.