With Disney set to enter into the streaming space later this year with the launch of Disney+, Barron’s recently spoke with CEO Robert Iger about going into competition with Netflix.
On competing with Netflix in content streaming:
We’re not launching Disney+ to catch up to Netflix or even compete with them. The marketplace is hungry for this, and we have a brand people know and love.
On whether streaming has gotten too crowded:
No, because of our brands. Disney+ will have Disney, Marvel, Pixar, Star Wars, National Geographic, and more. There will be originals, a library of past movies, and recent releases like “Avengers: Endgame.” We believe there is a voracious appetite for what we make, and to deliver it over the top.
There has been lots of discussion about how Netflix will compete with Disney+ and other streaming services, with its huge back catalog of content, original programming and a low monthly fee. And with more streaming services like Warner, Comcast and Apple set to launching as well, Netflix is under more pressure to keep subscribers.
What do you think of the competition between all the steaming services?