Marvel’s Kevin Feige Boasts About Marvel’s Disney+ Viewership
This past week in New York City, Disney held a special Upfront event, to promote their linear and streaming services to advertisers to encourage them to buy advertising for this year’s Fall/Winter season.
During the presentation, Marvel Studios president Kevin Feige took to the stage to speak with potential advertisers and shared a look at some of the upcoming Marvel Disney+ series, “Secret Invasion” and announced that both “Echo” and the second season of “Loki”, would be released later this year.
Also, during the event, as shared by Variety, Kevin Feige spoke about the success the Disney+ series have had, especially internationally, where the shows are often viewed more than many of the shows on rival streaming platforms.
“Thanks to Disney+, we’ve expanded the Marvel Cinematic Universe into genre and formats new to us that we haven’t done before. We’ve been able to introduce exciting new heroes and villains, locations and storylines into the MCU. And I’m pleased to share that when you compare our Marvel series to some of the buzziest shows on competitive services, even our smallest series are reaching much more international audience – often two to three times the number of viewers.”
Kevin Feige talks about #SecretInvasion at the Disney upfront. https://t.co/Y9eAfSvYz4 pic.twitter.com/bnXXJWJZfw
— Variety (@Variety) May 16, 2023
While often, the only data we receive from third-party outlets like Nielsen are focused on the US viewers, the international viewership of Disney+ Original programming is just as important, especially as the service now operates in over 100 countries around the world and, combined, has more subscribers than the domestic market, which is classed a the US and Canada.
Unfortunately, we don’t have exact stats on which Marvel shows have performed well on Disney+, and, it’s likely, Disney wouldn’t want to say that during an advertiser’s event, since they are trying to get them mainly to buy ads on new shows.
Disney is currently going through a reevaluation stage of Disney+, slowing down the number of major releases from Marvel Studios, to save money, improve quality control, the writer’s strike and also to combat a growing issue of “Superhero” fatigue, which has resulted in the latest Marvel projects performing worst than they have previously. Though in 2023, Disney is still planning on releasing three Marvel Studios series, in addition to three films. But this is much less than initially announced at previous San Diego Comic-Con events.
We know that Marvel and Star Wars shows perform better on Disney+. As more people talk about the shows, they are constantly trending when they are out, and Disney heavily promotes them. But hopefully, soon, we might get some real numbers, but that’s probably never going to happen.
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