With adult animated shows being extremely popular on Hulu, Disney has revealed that Hulu is going to be launching a new sub-brand called “Animayhem”, which is going to be focused on adult animation and anime shows such as “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill”.

According to Hulu, so far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content. The streaming service currently has 46 adult animated series, which adds up to 174 seasons and 2,600 episodes. While in the anime division, Hulu has 17 films and 272 series, which add up to 435 seasons and 18,400 episodes (this includes subtitled and English dubbed versions of episodes).

Barrie Gruner, Hulu’s executive vice president of marketing and publicity, told Variety:

“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here.

The new sub-brand was created by Shannon Ryan, who runs marketing for Disney Entertainment Television, and Joe Earley, the president of D2C. Gruner explained:

“It quickly picked up momentum throughout the whole company. All the teams really shared the enthusiasm around that because it’s such a unique opportunity to give fans what they want.

I would say that this brand really cements Hulu as the ultimate streaming destination for animation and we’re not going to achieve that with single title campaigns,” Gruner said. “This is truly an intersection with our original programming and our library.

I’ll specifically call out how grateful we are to work so closely with true animation legends like Marci Proietto, who runs 20th Television Animation. She’s had her finger on the pulse and the cutting edge of these trends for decades.”

The new promotional campaign begins just two weeks before the new season of “Futurama” arrives on Hulu and the new brand will be heading to San Diego Comic-Con for a special immersive experience dubbed “Hulu Animayhem: Into the Second Dimension.” Gruner shared some more details on this new experience will be a “journey for fans” that will allow them to feel like they are part of the world of their favorite animated shows. She explained:

“We’re also finding the fans where they are off-channel – all the social platforms, broadcast, podcasts, devices, gaming, streaming music and out-of-home, all of which is anchored by our presence at SDCC. We are also leaning into unique engagement tactics including a TikTok bracket challenge, AR filters, and all of this work really stands out because of the creative that embodies the spirit and fun of adult animation, which my partner, Aaron Goldman, who leads creative marketing here, has brought together across teams.”

With so many popular shows, plus new ones arriving all the time, having a single promotional campaign to grab audiences’ attention makes sense, especially with new seasons of “Futurama” and “Solar Opposites” coming to Hulu this summer.

Are you looking forward to watching some animation on Hulu this summer?  Let us know which one on social media!

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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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