The second season of “Star Wars: The Mandalorian” has been another hit for Disney+, as according to analytics company Antenna, the debut of the season drove 3.1 times the average weekend sign-ups to Disney Plus (Friday-Sunday), when compared with other weekends in October.
It’s estimated that 29% of those that signed up are from resubscribers, which was to be expected, especially for adults without children, who might have cancelled their Disney+ subscription when the show finished last year.
When “Mulan” was released, it drove 1.5 times the usual weekend signups, even with a premiere access $30 fee.
This data shows why shows like “The Mandalorian” are so important to Disney+, because of its mainstream appeal, which is expected to be repeated when the two Marvel shows “Falcon and the Winter Soldier” and “WandaVision” arrive soon.
Other stats from the debut of the second season include:
- 1.04 million households watched the season two premiere on the day it debuted, according to Samba TV, which measures viewership on connected-TV devices. That’s a 73% increase from the season one premiere.
- It’s currently the most in-demand original streaming series in the US, according to Parrot Analytics, which measures audience demand based on the desire, engagement, and viewership of a series weighted by importance. As of last week, it was 91 times more in-demand than the average series in the US.
- Mobile Disney Plus downloads increased 55% over the season two debut weekend compared to the previous weekend, according to the mobile-analytics company App Annie.
Are you enjoying the new season of “The Mandalorian”?
Source – Business Insider