The Digital Entertainment Group International (DEGI) has announced that Walt Disney EMEA (Europe, Middle East and Africa) has become a DEGI member, along with BBC Studios and Sony Pictures Entertainment.
The DEGI is an international trade body for a connected world and exists to drive global digital growth. It’s also the sister body of U.S. trade group Digital Entertainment Group.
They join Google, Lionsgate, Paramount Pictures, Universal Pictures and Warner Bros. Pictures, who are already members of DEGI.
Johnnie Thompson, Director, Digital Stores, EMEA & Russia at The Walt Disney Company added:
“With almost 18 million digital purchases in the UK alone in 2021, the Digital Home Entertainment category continues to thrive. We know that people crave flexibility, and whether it’s a digital rental or purchase, in cinema, or via Disney+, there are more ways than ever for fans to enjoy Disney’s world-class storytelling. So, it’s essential that we come together as an industry to share our knowledge and expertise to drive the digital category forward, and DEGI provides a great platform to do just that.”
Joe Braman, Co-chair of the DEGI, said in a statement:
“The DEGI welcomes these three new members and their engaged membership at such an exciting time for the category. As the surge in new content continues across the next six months, their experience and ambition will be a huge benefit to our collective goals. In addition, increased consumer awareness of multiple formats in a post-lockdown screen landscape makes it more essential than ever that we come together to share our knowledge and expertise in conveying the many benefits of digital ownership and rental to audiences. In return, we offer our DEGI members leading market understanding, reporting and insights across the entire category.”