Disney+ is a hit, there’s no disputing that, but something many people have been questioning is if Disney+ is the Disney streaming service, then why are they acquiring the rest of Hulu? And in Latin America, the question is asked why are Disney launching Star+ when it just launched Disney+ in this region? Well, this is going to kind of be awkward since Hulu and Star+ do not exist in my home country of the UK, but let me explain why I feel Hulu and Star+’s days are numbered.

Media Consolidation:

The first big reason is that Hulu has licensed content from various TV networks and film studios NOT owned by Disney. Why does this matter? Hulu will lose a large portion of its library over time, and Disney will need to constantly plug the holes with content from their mature TV channels and film studios like Freeform, ABC, FX, 20th Century Studios, and Searchlight Pictures, to name the big ones. As more TV channels are acquired or shuttered, Hulu will be frantically running around trying to avoid losing its head especially considering they will one day lose The Handmaids Tale to Prime Video.

People Are Already Paying For Multiple Services. They Don’t Want To Buy Too Many:

A study was done about a year ago showed that the average American is willing to pay for two to three streaming services now factor in the ones currently available in the US, which include Disney+, Hulu, Starzplay, Netflix, HBO Max, Discovery+, Britbox, AcornTV, Funimation, Crunchyroll, Epix, Prime Video, Paramount+, AppleTV+, Peacock, DAZN and ESPN+ just to name a few. But Disney has the Disney+, ESPN+, Hulu bundle, so why would they want another service? This would be a fair point in Disney+ and Hulu were one service as that would be the major “Netflix Competitor”, and ESPN+ is a specialised niche service which would only interest sports fans. Basically, the audience for something like ESPN+ or Britbox or Funimation is different to that of Disney+ and Hulu.


 

People Want Convenience:

Remember when Netflix launched its streaming service, and you could find basically every film from any major studio in one place? Now, if you want to access the entire streaming libraries of Disney and 20th Century Studios (excluding films tied up at HBO), you will need to buy both Disney+ and Hulu, which would cause you to pay for a service you may not want even if you have Netflix or Prime Video just to access a library of around the same size. if you pay for the Disney Streaming Bundle, you may not want Disney+ or Hulu or ESPN+, but you need to pay for all three of them on top of any other services you are paying for like Spotify, Netflix, Audible, HBO Max, Amazon Prime etc. People want convenience and want to pay for as few streaming services as possible and get as much content they enjoy for the price they pay.

Ethan Holloway

Ethan is an autistic, type one diabetic, Disney fan who grew up with properties like Iron Man, The Lion King, Aladdin and Toy Story. Ethan wants to someday get his own books/films/TV shows made to inspire those with disabilities to be themselves, but for now, Ethan covers his opinions on Disney, their content and how Disney+ can improve.