02 Aug
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While the advertising market continues to struggle, Disney has been able to grow its Upfront advertising by 5%, which covers both linear channels like ABC and streaming services such as Hulu and Disney+. Each year, the major US studios try to sell their advertising slots in advance of the upcoming Fall/Winter television season, with Disney, […]

20 Mar
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Disney Advertising has announced some new details on how it has expanded its Disney Real-Time Ad Exchange to allow users of Google’s Display & Video 360 and The Trade Desk–to access advertising on Hulu and Disney+ directly. This new DRAX Direct system will allow advertisers greater control and flexibility by combining Disney’s ad tech stack […]