It has been just over 4 months since Disney+ launched in the United States and according to UK market research firm Ampere Analysis, up to 50% of U.S. internet users with children under 10 in their households have already subscribed.
Ampere Analysis said its findings show that Disney+ has been “disproportionately successful in engaging core audiences in its home market”.
This report also states that 41% of the people subscribed are aged between 18 and 24-year-olds, which are being drawn in by content such as Star Wars: The Mandalorian and the Marvel films. While 55% of those subscribed have children.
“The latest figures from our consumer media tracker indicate a very promising start for Disney+, with success in converting its two most important target audiences. It will now be key for Disney to ensure it retains these customers with a mix of new Disney+ originals and new release movie titles. Furthermore, while there is still room for growth among both the two core demographic groups, it will be imperative for Disney+ in the longer term to broaden out its content offering to appeal to a wider audience.”
Said Ampere’s Consumer Research Lead, Minal Modha.
At last month’s quarterly investors results, Disney confirmed that they’ve got 28 million subscribers. This number will go up when Disney+ launches in many European countries on March 24th.
Are you subscribed to Disney+?
Source – Deadline