Ever since the last Walt Disney quarterly financial results in early November, Wall Street and investors have been vocal about how Disney+ hasn’t been able to maintain its growth in the United States and the lack of content aimed at older viewers is one aspect they’d want to see improved on.

While Disney+ continues to grow its subscribers by launching in more countries, for example, in November, Disney+ launched in Hong Kong, Taiwan and South Korea, with more countries set to get Disney+ in 2022. But internationally, Disney+ offers much more variety, since it has a sixth brand called Star, which contains shows and movies from Disney’s studios like 20th Century, FX, ABC and Searchlight.

Variety has recently had Whip Media conduct a survey of its U.S. TV Time app users and discovered that while content output isn’t perceived as a shortcoming for Disney+, there is an appetite for more adult-centric content and integration with Hulu.

Disney+ subscribers grew rapidly in the United States when it launched in late 2019, and it’s had some huge success with shows like “The Mandalorian”, “Loki” and “WandaVision”, but in between those releases, many older Disney+ subscribers find there isn’t much to interest them into coming back to the app.

According to the survey of 696 app users, nearly 53% of survey respondents felt that Disney+ has enough content to keep them entertained daily. However, over 20% of survey respondents said that Disney+ didn’t have something for them to watch daily.

Whip Media’s data is also showing that slightly over 63% of survey respondents agree with the notion that they’d watch Disney+ more often if it offered more content targeted at adults.

Disney has a wide selection of content aimed at older audiences on Hulu. According to the survey, over 50% of survey respondents said that they’d watch Disney+ more if it included free access to Hulu originals like “The Handmaid’s Tale” and “Solar Opposites”.

Of course, this means that just under half of Disney+ subscribers don’t want mature content on Disney+.  Many parents say they like Disney+ to be completely kid-friendly, so they don’t have to worry about what their kids are watching.

But ahead of the launch of Star internationally on Disney+ in February, the app added new parental controls to limit access for selected content, but up until now, Disney hasn’t really flexed those boundaries much, except for the occasional release like “The Beatles: Get Back”.

So Disney+ already has the technology in place to offer more content for teenagers and adults. You only have to look at the global trending charts, to see that more people are watching mainstream shows like “Grey’s Anatomy”, “Family Guy”, and “The Walking Dead”, than Disney Channel shows.

Earlier this year, Disney CEO Bob Chapek suggested that he wasn’t opposed to eventually merging its streaming services together, as the Disney Streaming Bundle isn’t ideal. Other streaming services like HBO Max, Peacock, Paramount+, Netflix and Amazon, all offer much more variety than Disney+ in the United States. There is more pressure on Disney to shift its current thoughts on what content should be on Disney+.

With Disney’s stock shares taking a tumble in the past few weeks and Disney executives apparently in heated discussions over the future of Disney+ in the US. Does the answer come from how Disney+ is used internationally?

The big stumbling block with expanding Disney+ with mature content is Hulu, which Comcast still owns 33% of.  So there are no doubt some legal issues to be dealt with, but the evidence is building that a combined service in the United States might be best.

Would you like to see more mature content on Disney+?

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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  1. obisgirl December 1, 2021

    I'm not surprised, every time I see a post of what is added to DisneyPlus in Europe or elsewhere, I think to myself, I want to see that!

    1. ItsMe December 1, 2021

      I'm in Ireland and I agree with this I think the most stuff I watch now on Disney+ is under the Star brand for more mature content, I think if they added this stuff on Disney+ in the US it would keep more people interested in the US and shows like HIt Monkey and Big Sky might get uploaded on a global release rather some regions getting it and others waiting for months for shows to be released. Also if shows got a global release date rather than region by region it might help ratings of some content and give the show a better chance of being renewed, for example Hulu had cancelled Helstrom before it was released internationally on the Star brand on Disney+. It might have getting the ratings to secure a second season if was released quicker to international markets

      1. john December 1, 2021


    2. Matthew A. December 1, 2021

      I think the exact same thing when seeing what’s being added internationally and feel a little bit jealous that other countries are getting content that we can’t get just because of Hulu. My thinking is that if Disney owns it than it should be added to Disney+. If parents don’t want their kids watching the more mature content than use the parental controls and it will block what they don’t want their kids to watch, especially since they were expanded earlier this year. Plus they have the Simpsons on Disney+. Their is a lot of things on that show that would qualify as mature. I don’t know why Comcast still wants to own a part of Hulu since they launched Peacock. Their content that is on Hulu will eventually end up on Peacock anyway which needs to keep improving when it comes to movies.

      1. nerdrage December 2, 2021

        Comcast wants to finagle as much money from Disney as possible. Disney's dilemma is that the more they invest in Hulu, the more they'll have to pay Comcast to go away in 2024. Comcast has no motive to let them off the hook early. I think for everyone's sanity, they should sit down and hammer out a divorce settlement so they can shuttle their respective content off to Disney+ and Peacock. Hulu will be dead of course but that's a matter of time. Maybe there will be a Hulu area on Disney+ domestically in lieu of Star and the brand will live on if nothing else.

    3. nerdrage December 2, 2021

      Disney+ in other territories has Dopesick! That sounds like an excellent series. I'm a new Disney+ subscriber so not bored of a steady diet of Star Wars and Marvel yet. But this time next year, I sure will be!

  2. nerdrage December 2, 2021

    Disney+ recently posted weak results and I immediately suspected bored Americans cancelling due to the limited content range. And then the share price did a nose dive. So I bet Disney has a fire under their butts now to solve this.

  3. Dan December 5, 2021

    Sounds like some parents are just being lazy in not wanting Disney+ US to have mature content. It hasn't been a problem at all for Disney+ in countries where Disney+ Star is available. Disney+ has a pretty good parental controls system so use it. The majority of what I watch on Disney+ comes under the Star brand. Without Star for example I wouldn't be able to justify an annual subscription, as without mature content from Star there would be very little for adults to watch.