Earlier this year, Disney has repeatably said it plans on adding more general entertainment onto Disney+ in the United States. Which has resulted in Disney+ in the US getting its parental controls to allow more mature content like “Deadpool”, and “Daredevil”, along with other shows like “Black-ish” and “The Orville”.
But compared to Disney+ internationally, which has the Star brand as the sixth tile within Disney+, there hasn’t been as much general entertainment added as many had hoped.
During the recent third quarter, investors’ call, Disney’s CFO Christine M. McCarthy reconfirmed there will be more to come to Disney+:
We look forward to several upcoming catalysts including reaching a steady state of tentpole original content releases, delivery of premium general entertainment, international local originals, and the upcoming launch of our ad-supported tier.
The new ad-supported tier is going to launch in the United States on December 8th 2022, which will see the ad-free tier raise to $10.99 a month, so adding more general entertainment content will be needed to justify a $3 a month price.
Unfortunately, Disney hasn’t outlined its overall plan for adding more general entertainment to Disney+. Still, with this upcoming price hike, it might need to add much to reduce the number of people who unsubscribe. Hopefully, Disney will eventually outline their plans with some more detail, because it’s still being kept very vague.
Would you like to see more general entertainment on Disney+?