Last week, Disney released the latest instalment of the “Indiana Jones” franchise, “The Dial Of Destiny”, on Disney+ in many countries around the world.
According to some new data revealed by Samba TV, over the movie’s first three days on Disney+, 533k US households watched “Indiana Jones And The Dial Of Destiny”. That’s 135% higher than the movie’s first three days on VOD (Video On Demand). The Disney+ release even expanded the VOD viewership to include the first weekend. The Disney+ first 3-day debut was 12% higher than VOD’s first 6-day debut.
Generation Xers watched the film at the highest rate, compared to the rest of the country. This isn’t a huge surprise, since this age group were teenagers and young adults when the first films were released in the eighties.
“Indiana Jones and the Dial of Destiny,” was initially released in cinemas in June and grossed over $380 million at the global box office. Around the same time as the film’s initial release, all four previous films were released on Disney+.
However, much like with the box office and digital sales being lower than expected, “Indiana Jones And The Dial Of Destiny” viewership was much lower than that of many other films. By comparison, this year, 966k viewers checked out “Ant-Man And The Wasp: Quantumania” over the first five days and 1.3 million viewers watched “Guardians Of The Galaxy: Vol 3” over the first five days. However, “Avatar: The Way Of Water” blew up on streaming due to its dual release on Disney+ and Max, with 2.6 million viewers over the first five days, showing how popular that film was.
The data does seem to indicate that even when “Indiana Jones And Dial Of Destiny” is one of the least watched major films to be released on Disney+ in the US this year, showing that audiences just aren’t as interested in this film, though more people are likely to check it out over the holidays.
Disney hasn’t officially released its own viewing numbers for the film’s debut on Disney+, which hopefully it does soon, but that’ll likely be much higher due to including viewing numbers from other countries.
This big, globe-trotting, rip-roaring cinematic adventure starring Harrison Ford, Phoebe Waller-Bridge, Antonio Banderas, John Rhys-Davies, Shaunette Renée Wilson, Thomas Kretschmann, Toby Jones, Boyd Holbrook, Olivier Richters, Ethann Isidore, and Mads Mikkelsen.
The film was directed by James Mangold and written by Jez Butterworth & John-Henry Butterworth and David Koepp and James Mangold, based on characters created by George Lucas and Philip Kaufman, the film is produced by Kathleen Kennedy, Frank Marshall and Simon Emanuel, with Steven Spielberg and George Lucas serving as executive producers. John Williams, who has scored each “Indy” adventure since the original “Raiders of the Lost Ark” in 1981, has once again composed the score.
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Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.