During today’s Walt Disney Company Investor Call, Disney CEO Bob Iger spoke about their plans for Hulu, which has also had huge spike in subscriptions since Disney+ launched, due to the Disney Streaming Bundle.
“Thanks to our incredible collection of brands, outstanding content from our creative engines and state-of-the-art technology, we believe our direct-to-consumer services, including Disney+, ESPN+ and Hulu, position us well for continued growth in today’s dynamic media environment,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company.
Hulu now has 30.4 million subscribers and the Disney Streaming Bundle has helped keep the churn rate down (the amount of people unsubscribing), no doubt due to a large amount of content being available. Disney has also been able to increase the number of Live TV subscribers to 3.2 million.
Previously Disney announced early plans to release Hulu internationally and today, Bob Iger confirmed that is still the plan, but it won’t be happening until 2021, because they want to focus all their attention on launching Disney+ internationally first.
This will also give Disney time to organize their streaming rights for each country and build up a large amount of exclusive content f0r Hulu, especially through their FX, 20th Century Studios, Searchlight Pictures and ABC brands.
During the call, Bob Iger also spoke about adding the FX library and new exclusives will be a major boost to content for Hulu.
Only last week the Hulu CEO Randy Freer announced he would be leaving Hulu, as the streaming company moves within the Direct To Consumer and International division, which also includes Disney+ and ESPN+.
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