Last December, Hulu On Disney+ launched in the United States in beta mode and today, Disney has officially launched Hulu on Disney+ in the U.S. for Disney Bundle subscribers, bringing together the extensive Disney+ and Hulu libraries – including beloved characters, award-winning films and series, and 100 years’ worth of inspiring stories – all in one place.

The new experience is a seamless showcase of the value of the Disney Bundle that allows Bundle subscribers (or those who hold subscriptions to both standalone apps) to stream extensive Hulu content, including critically acclaimed fan favorites like “Grey’s Anatomy”, “Only Murders in the Building”, “Poor Things” and “The Bear”, directly in the Disney+ app.

Bundle plans are available starting at $9.99/month. Disney will likely merge the two platforms eventually, but for the time being, Disney+ and Hulu remain available as standalone offerings.

Starting today, subscribers will see the full Hulu on Disney+ experience, which includes Hulu titles integrated into recommendations, sets, and collections on Disney+, making it easier to discover thousands of general entertainment titles and explore the impressive breadth and depth of Hulu and Disney+ content via a more personalized experience – without having to move between apps. For standalone Disney+ subscribers, Hulu content merchandised across Disney+ will now come with expanded upsell options across additional devices, making it more convenient to upgrade their subscription to the Bundle starting at only $2/month more.

Joe Earley, President of Direct-to-Consumer, Disney Entertainment, said in a statement:

“The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative.  Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”

Aaron LaBerge, President & CTO, Disney Entertainment & ESPN added,

“This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”

To celebrate the launch of Hulu on Disney+, a 360-degree marketing campaign, including out-of-home placements, custom broadcast and digital spots, cross-branded social media posts, bi-coastal experiential stunts, on-site activations at the Disneyland Resort and Walt Disney World Resort, and more, will come to life throughout the coming days and weeks.

This campaign, the first to support the Hulu on Disney+ offering, shines a light on the two exceptional streaming libraries and the unique ways that they complement each other. 

As you might have noticed over the past few days on your devices, to accompany the rollout of Hulu On Disney+, Disney+ has also refreshed its branding, including a refined logo, colour palette, and orchestral mnemonic created by Academy Award-winning composer Ludwig Göransson. This evolution blends Hulu’s signature green into the legacy Disney+ blue, creating a premium and elevated feel to welcome Hulu on Disney+ and mark a new chapter in storytelling for the streaming service.

We’ve also seen Disney update its social media channels throughout the day to the new colour scheme.     While Hulu On Disney+ has been in beta mode, Disney hasn’t been actively promoting it, but that is all changing from today. 

The rollout of the new branding has been global, with Disney+ updating in many countries around the world, though without rebranding the Star hub, which contains most of the Disney-owned content from Hulu like “Welcome To Wrexham”, “Futurama” and “Suncoast”.

With the addition of Hulu general entertainment content, users are encouraged to create profiles for each family member and review their content settings to ensure everyone in their household is watching what is appropriate for them.

Over the last year, we’ve seen Disney slowly moving Hulu and Disney+ closer together, getting audiences used to seeing more mature content launching and today marks a huge shift in the United States, bringing it closer inline to how Disney+ operates internationally.

Are you looking forward to using Hulu On Disney+ more?  Let us know on social media!

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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