GoQuest Media has signed a new deal with Disney to become the sole distributor for Disney Star’s Indian content across Africa for both TV and OTT. The deal includes many of India’s most popular and successful shows, including “Anupamaa”, “Imlie”, “Kasauti Zindagii Kay”, “Yeh Jaadu Hai Jinn Ka”, “Chandra Nandini”, and many more.
The new content will include content dubbed in both English and Hindi. This new agreement has been made to bring the most popular Indian content to Africa.
Sudhir Nagpal, Head, of International Business, Disney Star, said in a statement:
‘We are excited to further extend the reach of our compelling and multi-lingual portfolio to our audiences in Africa, through our collaboration with GoQuest Media. Africa has a strong viewer base for our content, especially for our series across languages. We continuously seek opportunities to connect with our audience and this collaboration with GoQuest Media is another step in that direction’.
Vivek Lath, Managing Director at GoQuest Media, added,
‘GoQuest has successfully introduced foreign language titles to Africa over the past ten years. Our track record, strong partnerships and knowledge of the region and local audiences have positioned us as the ideal team to introduce Disney Star’s Indian collection to this market. We fully recognise and appreciate the trust placed in GoQuest and are confident that these titles will achieve equal success in Africa as they have in India. Here’s to sharing the magic across borders!’
Disney is currently in talks with many companies in India about potentially selling its Indian asses, so it would explain why Disney is looking to license out its content, rather than launch Disney+ or Hotstar in these countries. Disney is also looking to reduce the amount of international content it creates, so it’ll be interesting to see what Disney does in other regions with its Indian content.
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