Details on this year’s South by Southwest (SXSW) Film & TV Festival have announced that the upcoming Searchlight Pictures film, “Flamin’ Hot”, will be getting its world premiere during the event, which is held in Austin, Texas, from March 10th through to the 19th.
“Flamin’ Hot” is the inspiring true story of Richard Montañez, the Frito Lay janitor who channelled his Mexican American heritage and upbringing to turn Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon.
The film stars Jesse Garcia, Annie Gonzalez, Dennis Haysbert, Emilio Rivera, Tony Shalhoub, Matt Walsh, Pepe Serna, Bobby Soto, Jimmy Gonzales, Brice Gonzalez, Vanessa Martinez, Fabian Alomar, Mario Ponce, and Hunter Jones. It has been directed by Eva Longoria. The screenplay is written by Lewis Colick and Linda Yvette Chávez. It has been produced by DeVon Franklin.
Claudette Godfrey, VP Film & TV said in a statement:
“We are thrilled to announce the first wave of our incredible lineup for SXSW 2023. It’s an amazing collection of films, TV series and XR experiences that promise to inspire, entertain and challenge our audiences. We’re also proud to open with Dungeons and Dragons: Honor Among Thieves, a raucous and engaging fantasy adventure, and look forward to welcoming everyone to Austin in March for what promises to be an unforgettable event.”
“Flamin’ Hot” is premiering on Hulu in the United States on June 9th 2023, and it will also be released on Star+ in Latin America and on Disney+ around the world.