Disney has closed its strongest upfront season ever, where the company tried to sell advertising space to companies. Disney pulled in $9 billion, 40 percent of which is for digital and streaming across Hulu, ESPN+, and the upcoming Disney+ ad-supported tier. With other advertising revenue being spread out across its portfolio, which also includes FX, Hulu, Freeform and National Geographic.
Rita Ferro, president of advertising sales for Disney Media and Entertainment, said in a statement:
“Disney Advertising entered our 2022-2023 Upfront committed to executing on our strategic priorities – streaming, multicultural and inclusion, sports and entertainment – and we delivered. This marks a historic close to our strongest Upfront ever, totaling $9 billion. I am proud to partner with all of our clients to reach audiences at scale across all screens, and alongside the most premium content.”
All of the major agencies bought packages that included advertising on Disney+. The strongest categories included financial services, media and entertainment, travel, pharmaceuticals, and sports gaming.
Earlier this year, Disney announced that a new ad-supported tier would be coming to Disney+ later this year and would be launching internationally next year. It was also revealed earlier this year that the ad-supported tier will have four minutes of commercials per hour.
Disney hasn’t yet announced any more details on the ad-supported tier, such as the new pricing structure. Hopefully, Disney will reveal more information on its ad-supported tier soon.
Source – Adweek