Last year, Disney announced it would be starting to clamp down on Disney+ and Hulu account sharing in 2024, and recently, subscribers have been getting emails informing them of a change in the terms of service regarding not sharing Disney+ and Hulu accounts outside of households.
During today’s quarterly financial results call, it was revealed that Disney will be starting to clamp down on account sharing later this summer, and it will be following Netflix’s lead in prompting people who are account sharing with an option to add an additional account outside of their household for an additional fee.
Disney’s CFO Hugh Johnston revealed during the conference call:
“Beginning this summer, Disney Plus accounts suspected of improper sharing will be presented with new capabilities to allow their borrowers to start their own subscriptions. Later this calendar year, account holders who want to allow access to individuals from outside their household will be able to add them to their accounts for an additional fee.”
The new agreement went into effect on January 25th for new users and it will begin for existing customers on March 14th 2024.
Following Netflix’s implementation of its account-sharing clampdown, which has seen over 20 million new subscribers come on board, it’s not a huge surprise to see Disney following suit. Netflix charges $8 for each “extra member” subaccount, which is slightly more expensive than its ad-supported tier, which many account sharers might have moved over to.
No pricing details have been announced on how much an additional household for Disney+ might cost.
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Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.