Disney+ Launching New “Feels Like Home” Campaign
This weekend, Disney+ is celebrating its third anniversary of launching in the United States, Canada, Australia and New Zealand. In the last three years, the world has fallen in love with “Grogu”, sung along to “Hamilton”, been shocked when it was revealed that it was “Agatha All Along,” and so, so much more.
Coinciding with the anniversary, Disney+ is launching the new “Feels Like Home” brand campaign celebrating the connection its global community of 164.2 million subscribers shares with the world’s greatest stories and characters.
And we’ve got a sneak peek at this new spot called, “Nowhere Else”, which will start to be rolled out on November 12th 2022.
Check out the “Nowhere Else” spot below:
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ is part of the Disney Media & Entertainment Distribution segment. The service offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region.
The credits for the spot are as follows:
Trevor Kelley SVP Marketing
Andy Baker VP Creative Marketing
Jeff Heath Creative Director
Elise Riveron, Director Creative Strategy
Nicole Short, Director Creative Operations
Riehel Olivacce, Sr Manager Creative Strategy
Michael Vereide, Project Manager
Agency: Radley Studios
What did you think of the brand-new Disney+ ad?