Back in late 2020, Disney+ launched across the Nordic region in countries including Sweden, Norway, Finland and Denmark.  According to some new data from Stockholm-based Mediavision, Disney+ has now reached almost 2 million subscribers across the region.

The research shows that Sweden is the biggest Nordic market for Disney+, with 605,000 subscribers.   Denmark has 495,000 Disney+ subscribers, while Norway is at 340,000, and Finland has 270,000.

Natalia Borelius, senior analyst at Mediavision, said in a statement:

“It is not an overstatement to say that Disney+ launched with a bang on the Nordic market. The service reached a household penetration of 10% in the Nordics in only two weeks – boosting stacking and subsequently household spend. However, a lot has happened these past two years.

The streaming market is saturating, causing actors to search for new ways to boost subscriptions and increase revenues. Many actors are betting on adding hybrid subscription/advertising tiers – and Disney+ is one of them. Mediavision follows these developments closely – and will shortly release new figures on the Nordic SVOD market’s development so far during the second half of 2022.”

Disney+ currently has over 152.1 million subscribers globally, as of the last Disney quarterly financial results.  Showing how Disney+ continues to stack up subscribers as it continues its global rollout.

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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Twitter: Facebook:

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