Disney+ continues to grow its subscriber numbers with the help of new original content like “Moving”, as according to a recent report by Media Partners Asia, Disney+ has been able to continue its growth in Taiwan, which now holds a 17% market share of streaming services available in the region, just behind Netflix, which has a 21% market share. Disney+ is now the second biggest streaming service in the country, ahead of local platforms, including MyVideo, Hami Video, iQiyi and FriDay.
Overall, in the third quarter of 2023, streaming services, in general, have been able to add around 315,000 new subscribers, to reach a total of 5.8 subscriptions in Taiwan. The same report also indicated that engagement and subscriptions in Taiwan, were up 6% on the previous quarter. Though it’s still YouTube, that is the most popular way of watching video content.
MPA executive director Vivek Couto said in a statement to Deadline:
“Taiwan’s strong quarter was led by Disney+’s impactful marketing efforts and hit Korean superhero drama Moving, as well as organic subscriber growth from Netflix’s international offering and measures to reduce account sharing.
The two platforms are key contributors to Taiwan’s steady annual subscriber growth of one million, returning strong revenue growth of 25% year-on-year in the first nine months of 2023. Overall, Asian content categories, particularly Chinese and Korean dramas, dominate demand, capturing 85% of premium VOD viewership in Q3 2023.”
The Korean original series, “Moving” has been a huge success for Disney, pulling in over 1.5 million new subscribers in Korea and being the most popular show on Disney+ in Korea, ahead of Marvel and Star Wars shows. It’s also been a massive success outside of Asia on Hulu in the United States.
While Disney is going to be cutting back on how many local originals it creates in the future, Disney CEO Bob Iger also has said they will continue to make international originals when it makes business sense to do so. The success of “Moving” will show why it’s essential that international originals are created, and why Disney is committed to creating content that appeals to locals, while also hopefully being able to appeal to a larger audience.
Have you checked out “Moving” yet? Let us know on social media!