Disney+ will launch a new ad-supported tier in the United States on December 8th 2022, with an international rollout planned for 2023.
There will then be two tiers for subscribers to choose from, Basic (With Ads), which will cost $7.99 a month or Premium (No Ads), which will cost $10.99 a month or $109.99 a year.
Disney has confirmed that the new ad-supported tier will launch with a low level of ads, which means there will be around four minutes of commercials per hour on the new ad-supported tier.
But for parents, it’s worth noting that when the new ad-supported tier launches, there will be no ads shown within children’s profiles or on its pre-school content.
Disney’s CFO Christine McCarthy confirmed during a quarterly investors call:
“As it relates to the ad experience spread, it’s not all content on Disney+ being treated equally. There will be no ads in kids profiles or preschool, at least at launch. And so this is going to be done very thoughtfully and looking at the content and also making sure that the advertiser is consistent with the content.”
Though it’s important to note, that this is only at launch, things are likely to change, and ads will eventually be shown, though expect them to be very limited in terms of what can be shown to children. Especially as there are more rules about showing adverts to children, such as COPPA, which means that children’s ads can’t be tracked.
Children’s profiles within Disney+ are limited to only offering content rated within a specific age range, such as under seven years old. These children’s profiles are very limited and don’t also include any films or shows within a Parental Guidance rating.
Undoubtedly, ads will eventually be added to all profiles within Disney+, but for now, Disney is taking a soft approach to get parents used to seeing ads first.
What do you think of Disney limiting ads within Children Profiles?