65% Of Brits Unaware Of Disney+
While Disney is currently building up to launching its new streaming service, Disney+, for its launch in the United States on November 12th, its not been as vocal about its global plans, including its release in the United Kingdom.
According to a survey of by GlobalWebIndex, which spoke with 3000 consumers, they’ve found that just 35 per cent of UK consumers are aware that Disney+ will be launching their own streaming service.
The survey revealed that 51% of Disney fans in the UK would be willing to spend up to £10 per month for a Disney streaming service subscription.
And that 71% of Disney fans in the UK use Netflix and 37 per cent Amazon Prime video. With about 25% of Disney fans saying they would keep their current subscription services and get Disney+.
The survey also broke down what content people are more interested in, Pixar was at the top of the list with 37%, closely followed by Marvel at 32%. With 28% of those asked being interested in the new Disney+ Original shows and movies.
Chris Beer, senior trends analyst comments:
“With Pixar proving most appealing among content that could entice consumers to subscribe to Disney Plus, the recent success of Toy Story 4 in the box office will give Disney a lot of confidence in their ambition to win a strong foothold in the UK video streaming market. The most important focus for the new service will be paying close attention to the content demands of its diverse, family-oriented audience.”
What’s interesting about this survey results is that the UK already has a Disney streaming service available, DisneyLife. Which already offers access to hundreds of movies and thousands of TV shows.
But Disney stopped promoting DisneyLife years ago, while it once had mainstream advertising through TV, cinema and printed ads. It has been put on the back burner, once details on the new streaming service were revealed.
Once Disney start its promotion of the new service, it will no doubt increase awareness. We still haven’t seen any trailer of any of the Disney+ Originals and without an official launch date or price for a UK launch, it shouldn’t be a huge surprise to hear 65% of those asked were unaware of Disney+.
With major movies such as Avengers: Endgame, The Lion King, Aladdin, Frozen 2 and Star Wars: Rise Of The Skywalker all being available on Disney+ within it’s first year of launching, these movies will have a huge impact on how consumers look at the new streaming service.
Will you be subscribing to Disney+?