TikTok & Disney Unveil Interactive Content Hub To Mark Disney’s 100th Anniversary
To tie in with the 100th anniversary of the Walt Disney Company on Monday, 16th October 2023, TikTok will be offering a special Disney interactive experience, where stories, magic, and memories come together. Fans can watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames to express their fandom.
Disney has 48 different TikTok accounts taking part in this four-week event, including Disney+, Star Wars, Pixar, Marvel, ESPN, Disney Parks, and National Geographic. The new experience will be available in 24 regions around the world.
Asad Ayaz, Chief Brand Officer of The Walt Disney Company, said in a statement:
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok. With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
Nicole Iacopetti, Global Head of Content, TikTok, added:
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands. We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalogue, including songs from Walt Disney Animation Studios classics such as “Cinderella” and “The Lion King”, in addition to the studio’s upcoming feature film “Wish”, alongside hits from Pixar Animation Studios’ “Toy Story” franchise and Disney Branded Television’s “High School Musical” franchise, among others.
With TikTok being so popular with a younger audience, this partnership sounds like a great idea to promote Disney’s franchises, especially with fans being able to share their own TikTok videos.
Will you be checking out the new Disney100 experience on TikTok? Let us know on social media!
