The GRAMMYS Moving To ABC/Hulu/Disney+
Disney has announced that it has signed a new ten-year global deal to bring the GRAMMYS to simulcast on ABC, Hulu and Disney+, making The Walt Disney Company the first new home for Music’s Biggest Night in 50 years.
This new deal will begin in 2027 and run through to 2036. Currently, the GRAMMYS airs on CBS and Paramount+.
As part of this new deal, the Recording Academy will also produce multiple GRAMMY-branded music specials and additional new programming for audiences around the world across Disney’s platforms.
Disney Entertainment Co-Chairman Dana Walden said in a statement:
“As The Walt Disney Company combines forces with The Recording Academy to open this exciting new chapter in the history of The GRAMMYS, we do so with pride and gratitude. Live events have never been more important to our culture and industry, and we just acquired one of the crown jewels, adding to our portfolio of world-class programming across all genres.”
The Recording Academy CEO Harvey Mason Jr added:
“We are completely thrilled to be bringing The GRAMMYS and other new music programming to the Disney ecosystem. We are grateful to our long-standing partners at CBS and now honored to be joining with Disney, an iconic company where creators have always been at the forefront. This partnership represents another important milestone in the Academy’s transformation and growth, and strengthens our ability to fulfill our mission of uplifting and serving music people around the world.”
For The Recording Academy, this announcement follows a series of notable achievements: the addition of 3,000 new women voting members; an announcement of the Academy’s global expansion of its mission; the enactment of over a dozen pro-creator laws at the state and federal levels, championed by Academy members; two consecutive GRAMMY telecasts with substantial ratings growth; and recognition by Fast Company on its Most Innovative Companies list.
Roger’s Take: Disney continues to expand its live entertainment, and I like that this is a global deal for Disney+, so we can all enjoy this special music. Plus, having GRAMMYS create new shows and specials for Disney’s platforms is a nice bonus.
What do you think of Disney signing this new deal with the GRAMMYS? Let me know on social media!