Earlier this week, it was announced that Disney had been reorganized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. The leaders of each business segment will have full operational control and financial responsibility for creative development, marketing, technology, sales, and distribution, and will be accountable for driving business efficiencies globally.

As part of this reshuffle, Disney is going to be laying off 7000 cast members from across the company, and it has been revealed that Rebecca Campbell, who is Chairman, International Content and Operations, will be one of the first high-ranking Disney executives to be going as she “has decided to leave the Company.”

Rebecca Campbell is responsible for expanding the international content creation pipeline through the development and production of entertainment and sports content in local markets throughout Asia Pacific, EMEA, India and Latin America. Additionally, she manages the Company’s international linear channels, local ad sales, and local distribution outside the U.S.  She also oversees the Disney+ Hotstar business in India.

She is a longtime veteran of the Company, Rebecca has served in numerous leadership roles across a variety of key business segments. Most recently, she served as Chairman, Direct-to-Consumer and International Operations, where she oversaw the launch of Disney+ throughout EMEA, APAC and Latin America. In this role, she was also responsible for the successful roll-out of the Star general entertainment content collection on Disney+ throughout EMEA and the stand-alone Star+ general entertainment streaming service in Latin America.

Disney is going to be cutting back on how much general entertainment content it is creating and restoring control to the other studios.  Rebecca will remain in her post until June to help with the transition to the new process.

The expansion of the Star brand globally has seen a huge wave of new international originals arrive on Disney+ and Hulu, which have been a big success with audiences, but with Disney cutting back on how many originals it’s going to be creating, as Bob Iger mentioned in the quarterly investor call:

We will reassess all markets we have launched in and also determine the right balance between global and local content.

He also explained the change in the

In addition, the structure is now designed to place responsibility of all international programming and investment in content in the hands of one unit so that they can better decide the balance between what we make for global distribution and consumption and what we make for local distribution and consumption with an eye toward possibly reducing expenses there as well as we balance better.

In a memo, Disney CEO Bob Iger said the following about Rebecca leaving Disney:

“I’ve always appreciated her willingness to take them on graciously, enthusiastically, and with an impeccable degree of professionalism. Her talents and expertise, and her warmth and sense of humanity will be missed.”



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Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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