This week, National Geographic President Courteney Monroe took part in a special Television Critics Association summer press event, where she spoke about their strategy of balancing its slate of Disney+ originals against its traditional commissions. And about the benefits of its content being available on Disney+.
She told Deadline:
“To be one of only five brands to have prominent placement on that platform and to be alongside iconic brands like Disney, Pixar, Marvel and Lucasfilm gives us a tremendous advantage. It’s going to enable us to reach more consumers across every platform.
So we are producing shows exclusively for Disney+ but that in no way changes our programming strategy or our commitment to the linear channel business so we’re still producing as many hours [for linear]. We’re working really closely with the team from Disney+ to figure out what are the right projects, and we have several more in development. We just look at this as an opportunity to think really broad about our content. They’re all National Geographic shows,”
So far, National Geographic has announced two exclusive Disney+ Original series, The World According to Jeff Goldblum and Magic of the Animal Kingdom.
The majority of new shows and documentaries will still premiere on the National Geographic channels, but offering the content to Disney+ consumers is going to be a important step for the National Geographic brand.
Are you excited to see more National Geographic content on Disney+?