During this weeks Walt Disney Company quarterly earnings call, Disney CEO Bob Iger revealed more details on its upcoming streaming service, which is due to launch in 2019.
It was announced that there are TV adaptations of Pixar’s “Monsters Inc.,” the Disney Channel’s “High School Musical” franchise and an original series from Marvel. There will also be a new series based on Star Wars.
Bob Iger said that Disney would also produce four to five original movies a year for the new streaming service. Iger also confirmed that the new streaming service would not have traditional advertising such as commercials however there will be some sponsorship opportunities.
Disney are aware that their platform has less content than Netflix, so will be priced “substantially below” Netflix’s $10.99 a month, adding “The price will reflect that,” he said. “Our goal is to attract as many subs as possible starting out.” This could have been a lesson learned from the launch of DisneyLife in the UK, which originally was priced at £9.99 and quickly dropped to half price of £4.99.
What do you think of this new streaming service?