Back in November, Disney CEO Bob Iger announced that the new streaming service, Disney+, would launch in the US in late 2019 and would follow in other countries later on. Now we’ve had a little more information on how Disney+ is being catered to different audiences as Kevin Mayer, who is Chairman of Direct-to-Consumer and International division of The Walt Disney Company, spoke with French magazine Capital.
Here is the interview (translated by Google):
What will your “Disney +” project look like, which will compete with Netflix?
Our future Disney streaming service will be launched at the end of 2019 in the United States, and a little later in Europe. It will reach families and will broadcast our best franchises exclusively: Disney, Marvel, Star Wars , Pixar, Avatar , and even National Geographic. To this will be added many original programs that we are working on, including a new Star Wars series.
Do you plan specific programs for the French market?
Yes ! Because France is a very important market for us. These programs will be exclusive for France as a first step. But if they walk, they will have vocation to be diffused on all our territories.
What will be the price of the monthly subscription to this offer?
I can assure you one thing: it will be cheaper than Netflix! (whose subscription offer starts at 7.99 euros).
There are a few key points from this interview that are new, first off that the Fox franchise Avatar was name dropped, which isn’t a huge surprise because Avatar has become a major part of the Animal Kingdom Theme Park in Walt Disney World. So it does appear more Fox brands will be on the service.
And the news that Disney is creating exclusive Disney+ content for France (or French speaking nations), which might be made available for other regions.
However it is a little disappointing that Europe is getting Disney+ later than the US, which could be for a number of reasons such as existing licenses, translations of shows and to make sure the platform is stable before expanding. But these dates could be different for different countries in Europe, since it would be easier for Disney+ to launch in the U.K. and Ireland due to language issues and the existence of DisneyLife.
Hopefully we get official launch details soon.