As more and more companies temporarily cut their advertising on Facebook, as part of the #StopHateForProfit campaign. According to the WSJ, Disney is joining other major corporations such as Coca-Cola, Microsoft and Starbucks, by “dramatically slashing” the Disney+ advertising campaigns on Facebook.
According to an ad-analytics firm, Pathmatics, so far, in the first six months of 2020, Disney has spent over $210 million in the US alone on Facebook adverts for Disney+. Disney is also pulling its Hulu ads from Instagram, with other TV networks have also been pulling ads from both Facebook and Instagram.
A Facebook representative wouldn’t directly comment on Disney removing its ads, but did say:
“We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies. We know we have more work to do, and we’ll continue to work with civil rights groups, GARM [the Global Alliance for Responsible Media coalition], and other experts to develop even more tools, technology and policies to continue this fight.”
Over 1000 companies have said that they’ve temporarily halted advertising on Facebook to encourage the social media giant to deal more forcefully with hate speech and harassment.