Since Disney purchased 21st Century Fox earlier this year, they’ve been reorganising their Television Studios division, which includes ABC, Freeform, Disney Channel, National Geographic, FX and Disney+, who each report to Dana Walden.
Now that Disney has full control over Hulu, they’ve now finished the restructuring and have Craig Erwich, senior vice president of Scripted Originals for Hulu, reporting to Dana Walden.
The Hulu original comedy and drama team will remain based in Hulu’s Santa Monica headquarters. But Hulu’s unscripted original programming, films and licensed content will still report to Hulu’s CEO Randy Freer, which is part of Disney’s Direct To Consumer & International division.
One of the main reasons for the shift is that it allows the TV division to better co-ordinate between the different networks and streaming platforms. Such as moving shows and movies around, such as High Fidelity, which was moved from Disney+ to Hulu due to its more mature nature.
Hulu CEO Randy Freer said:
“As Hulu drives toward its ambitious subscriber and engagement goals, it is important that we take full advantage of the creative resources and production capabilities of Disney Television Studios, which are among the best in the world. Craig and his scripted originals team have created a broad, award-winning slate of programming for Hulu that drives culture and inspires conversation, and we’re looking forward to growing that caliber of scripted dramas and comedies on Hulu with the additional power of Walt Disney Television behind it.”
With Dana Walden, chairman of Disney Television Studios and ABC Entertainment saying:
“Hulu Originals have been widely recognized for their originality, boldness and high level of quality. They are a meaningful part of what has driven the platform’s impressive growth over the past few years. Craig and his team have done excellent work. I am excited to work with Randy in this next phase of Hulu. This new structure will enable Hulu to have access to many of the best creators in the world and programming from all of the content engines inside of Walt Disney Television.”
Moving some of Hulu’s creative teams within one larger TV unit does make sense, especially as they can move things around much easier. It also allows for more sharing of content, creators, assets and more between the single division.
Do you agree with Hulu Originals being under control of Disney TV?