As part of Disney’s Star Wars Day celebration and the huge success of previous campaigns, Disney has announced “Obi-Wan Wednesdays”, which is a new weekly program featuring reveals of toys, apparel, action figures, accessories, books, comics, and more inspired by the Disney+ Original series, ‘Obi-Wan Kenobi’.
Obi-Wan Wednesdays will kick off on May 25th, two days ahead of the double-episode premiere of Obi-Wan Kenobi, and run through June 29th, each week highlighting items revealed in the limited series.
Paul Southern, senior vice president, Franchise & Licensing, Lucasfilm, Disney Consumer Products, Games and Publishing said in statement:
“Star Wars fans are gearing up for a fresh look at the roots of the iconic battle between the light side and dark side with Obi-Wan Kenobi, and these new products will give them a chance to revisit favorite characters, as well as celebrate new moments as this epic story continues”
Obi-Wan Wednesdays will showcase new items being released from key Star Wars licensees, including Hasbro, the LEGO Group, Mattel, and Funko, along with the first chance to pre-order before products hit shelves this summer. Each Wednesday, fans can head to ObiWanWednesdays.com at 10 a.m. PDT / 1 p.m. EDT for the latest drop of new products, with select offerings available for pre-order on Thursdays at 10 a.m. PDT / 1 p.m. EDT.
To kick off the promotion, Hasbro has revealed two new products inspired by the upcoming limited series:
STAR WARS: THE BLACK SERIES OBI-WAN KENOBI FORCE FX ELITE LIGHTSABER
(HASBRO/Age 14 years & up/Approx. Retail Price: $278.99/Available: Spring 2023)
Combining advanced LEDs and entertainment-inspired lightsaber sound effects, the STAR WARS: THE BLACK SERIES FX ELITE LIGHTSABERS are the most realistic Force FX Lightsabers yet. The real metal hilt features design and deco based on OBI-WAN KENOBI’s iconic Lightsaber featured in the STAR WARS: OBI-WAN KENOBI series. Use the switch and button on the hilt to activate entertainment-inspired sound effects, progressive ignition, battle clash effect, duel effect, and battle sequence mode. Fans and collectors can proudly display this lightsaber on the included stand, with or without the removable blade, and show off the included display emitter. Requires 3 1.5V AA batteries, not included. Available for pre-order 5/5 at 1PM ET at Hasbro Pulse, BigBadToyStore, Entertainment Earth, GameStop, and most major retailers.
STAR WARS: THE BLACK SERIES DARTH VADER PREMIUM ELECTRONIC HELMET
(HASBRO/Ages 14 years & up/Approx. Retail Price: $131.99 /Available: Spring 2023)
Fans and collectors can imagine what it was like for Darth Vader to suit up for galactic action and experience the biggest battles and missions in the STAR WARS saga with the premium roleplay item STAR WARS: THE BLACK SERIES DARTH VADER PREMIUM ELECTRONIC HELMET. This roleplay item features premium deco, realistic detail, and aSTAR WARS: OBI-WAN KENOBI series-inspired design. It also includes iconic ventilation sounds, an updated sculpt, and magnetic multi-piece assembly. This full-scale Darth Vader helmet also comes with a stand for maximum display possibilities. Includes helmet, instructions, and stand. Requires 2 1.5V AAA batteries, not included. Available for pre-order 5/5 at 1PM ET at Hasbro Pulse, BigBadToyStore, Entertainment Earth, GameStop, and most major retailers.
Both products will be available for pre-order at most major retailers starting May 5 at 10 a.m. PDT / 1 p.m. EDT.
Will you be adding any of these to your collection?
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.