Disney+ launched in the UK in late March and according to some new stats from research firm Omdia, it has already become the third biggest streaming platform in the UK.
It has been able to obtain a 16.8% market share of the UK market, picking up 4.3 million subscribers in the past 3 months. It still has a long way to go until it can take on Netflix and Amazon, since Netflix currently has 58.4% and Amazon has 46.9% market share. Though with Amazon, its always worth noting that there are lots of Prime members who don’t use the streaming service.
Disney+ has been able to overtake Comcast/Sky’s NowTV, along with Britbox and Apple TV+. It shouldn’t come as a huge surprise since Disney+ has been heavily promoted in the UK, especially with adverts on TV and online. Though launching just days after the UK went into Lockdown for the Coronavirus will have had a positive result for Disney.
Maria Rua Aguete, senior research director, video, TV and advertising for Omdia, said:
“Disney+ arrived in the U.K. just as COVID-19 social distancing and quarantine measures commenced. Streaming services like Disney+ and Netflix have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained. The content and user experience offered by these services have proven to be their key differentiators. In particular, the current catalogs offered by these services have become increasingly alluring to viewers, given than the pandemic has halted production of new video content.”
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