This week saw Disney+ launch in the US, Canada and in the Netherlands, which saw the new Disney bring in over 10 million subscribers to the new streaming service within the first few days.
And according to the Wrap, on Tuesday, the app was downloaded 3.2 million times. Which was broken down to 89% in the United States, 9% in Canada and 2% in the Netherlands. This data was revealed by app tracking firm Apptopia
So there will no doubt be more downloads throughout the week, but it also shows where the majority of its current subscriber base is located and why Disney was heavily promoting the app before its release in the US, with advertising and heavy discounts.
It’s also interesting that the downloads for the app were so much lower than the sign ups, which might have been explained by how many people signed up via Verizon for a free subscription, but didn’t download it. I’d also have expected the downloads to be higher than sign ups, since many people will be downloading on multiple devices (I’ve got it installed on 3!).
According to Apptopia, Disney+ viewers watched 1.3 million hours of content in the app’s first day. Netflix was estimated at having about 6 million hours of content watch on the same day.
Did you download Disney+ on the first day?