Walt Disney Company Europe, Middle East and Africa (EMEA) has announced that Usama Al-Qassab has joined as Vice President of Marketing for Direct-to-Consumer (DTC). He will be reporting to Senior Vice President of Direct-to-Consumer and General Manager of Disney+ EMEA, Luke Bradley-Jones.
Al-Qassab is responsible for the overall marketing strategy and execution for Disney EMEA’s DTC operations, with the immediate focus on the growth and regional rollout of Disney+, including the launch of Star on February 23rd.
Disney+ hasn’t announced any details on the launch of Disney+ across Africa and the Middle East. While Disney+ launched in many countries across Europe last year, but it still has to launch in more countries across Europe.
Usama Al-Qassab previously worked as the Chief Growth Officer at the Moving Picture Company. Al-Qassab also worked for Sony marketing the PlayStation, in addition to working marketing at Procter & Gamble. Usama is also a Board Trustee at Unicef.
Luke Bradley-Jones said the following on the new post:
“As we continue to grow our direct-to-consumer business across the region at pace, I am delighted to have such a high calibre leader join the team. Usama brings a wealth of expertise and experience that will help us build our direct-to-consumer capabilities. With the launch of our new general entertainment offering Star on the 23rd February and a whole raft of new Disney+ Originals to come in the following months, this could not be a more exciting time for Usama to be joining the team.”
Source – Advance Television