New Streaming Bundle Of Disney+, Star+ & StarzPlay To Launch In Latin America
Disney and Lionsgate have revealed a new partnership for Latin America that brings together Disney+ and Star+, with Starzplay, in one streaming bundle.
The new bundle will be available in Brazil, Mexico, Argentina, Chile, Colombia, Ecuador and Peru, for subscribers of Disney+ and Star+.
The local currency prices for the new bundle are:
- Brazil: R$ 55.90
- Mexico: MXN 309.00
- Argentina: ARS 1,150.00
- Chile: CLP 12,500
- Colombia: COP 49,900
- Ecuador: USD 17.99
- Peru: PEN 55.90
Subscribers to the bundle will still have to download all three apps to have access to the content.
Disney+ offers a variety of content from Marvel, Star Wars, National Geographic and Pixar. With Star+ offering content from 20th Century Studios, FX, ESPN and ABC. While Starzplay offers Spanish language original series like Señorita 89 and the sci-fi thriller El Refugio.
This bundle might come as a surprise following the legal issues Lionsgate and Disney have had over the use of Star name in Latin America, which was causing confusion with consumers over the branding. The two companies reached a resolution to allow Disney to continue to use the Star branding. No financial details of the deal were revealed, but it’s likely that this new bundle is part of an agreement between the companies from that deal.
Ironically, this new bundle will likely cause more consumer confusion over the branding of the Star name.
Lionsgate is also currently in the process of trying to sell Starz, which has over 24.5 million subscribers globally. Disney has also been under pressure from many subscribers for launching Star+ in Latin America, since the rest of the world had Star added to Disney+, without the need for a separate subscription or app.
Source – THR
Roger Palmer
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