With so many people cutting the cord and ditching cable, we’re at a point where the traditional bundle is becoming difficult to keep existing subscribers and the cable companies are looking to make changes to keep their businesses running.

DirecTV has announced it is launching three new Genre Packs and two new Mini-Pack Add-ons. These streaming options complement the launches of MySports in January and MyFree DIRECTV in November, which offer an alternative to cable.

As part of this new deal, DirecTV is offering access to Disney channels, Disney+, Hulu, and ESPN+, in select packages.

There are three new Genre Packs, which can be picked up individually or together, MyEntertainment, MyNews and MiEspañol are available to enjoy satellite-free on popular streaming platforms starting at $34.99 a month. Consumers of any Genre Pack will also gain access to 100+ channels available through MyFree DIRECTV.

• MyEntertainment gives consumers access to more than 40 channels filled with movies and shows from popular networks like A&E Network, Bravo, Discovery, E!, Food Network, FX, Freeform, FYI, HGTV, Lifetime, Oxygen, Syfy, The HISTORY Channel, TLC and Vice TV, as well as the inclusion of Disney+, Hulu Bundle Basic. DIRECTV plans to add Max Basic with Ads soon at no additional cost. MyEntertainment is available for $34.99/month.
• MyNews delivers comprehensive coverage of U.S. and global news from more than 10 national channels and select local channels where available, including CNN, CNBC, FOX News Channel and MSNBC. MyNews is available for $39.99/month.
• MiEspañol offers an impressive lineup of more than 60 channels showcasing the best in Spanish-language programming, featuring ESPN Deportes, FOX Deportes, Nat Geo Mundo, Telemundo and Univision.  DIRECTV plans to add ViX Premium with Ads soon at no additional cost. MiEspañol is available for $34.99/month.

This is in addition to the MySports, which launched in January, caters to sports enthusiasts with more than 25 channels including fan favorites like ACC Network, ESPN, ESPN2, FS1, Golf Channel, SEC Network, TNT, USA Network, major league and college conference networks, and starting today, now includes ESPN+ at no additional cost. MySports is available for $69.99/month.

Genre Pack customers can add even more of the content they want with today’s launch of two new Mini-Packs—MyCinema and MySports Extra.

• MyCinema features classic films, romance, and family programming from seven channels, including Great American Family, SONY Movies, and Turner Classic Movies. MyCinema is available to MyEntertainment, MyNews and MySports customers for $9.99/month.
• MySports Extra delivers several sports channels, including MotorTrend, NFL Red Zone and Willow TV. MySports Extra is available to MySports customers for $12.99/month.

DIRECTV plans to launch a MyHomeTeam Mini-Pack offering select regional sports networks in time for MLB opening day on March 27th 2025.

Vince Torres, chief marketing officer at DIRECTV said in a statement regarding the launch of this new bundle.

“At DIRECTV, we’re breaking up with the one-size-fits-all bloated cable bundles of the past by delivering new ways for consumers to enjoy the content they love at the best value. Our new Genre Packs and Mini-Packs provide lower-priced options, allowing customers to pick and choose what they want to watch and when they want to watch it”.

The new Genre Packs and MyFree DIRECTV are available from today through directvstream.com and will be available through device partners and directv.com in the coming months.

Roger’s Take: We are seeing Disney+ and Hulu bundled with many different cable and internet packages, which Disney loves since it locks in subscribers (at a slightly lower fee) for a long time, and many people love having a bundle.  However, these Genre Packs still feel like DirecTV is trying to catch some of the people cutting the cord.  It might be a good option for people wanting to get a cheaper option (especially if they don’t want sports).  It’s also weird to see this being considered groundbreaking since, in the UK, genre packs for satellite and cable have been the norm for decades.

Will you be taking out this option from DirecTV?  Let me know on social media!

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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