Today, Disney added several new general entertainment titles, including the hit ABC comedy series, “Black-ish”, “Grown-ish”, and “The Wonder Years”, plus a Star Original series from Korea, “Snowdrop”.
And during the recent quarterly financial results investor call, Disney CEO Bob Iger was asked about how they are hoping to continue to grow subscribers in the United States.
Bob Chapek said that he still believes new original content from the core Disney+ brands, Marvel, Star Wars and Disney, will drive more subscribers in, but that they’ve realised that Disney+ needs more general entertainment content.
With over 50% of Disney+ subscribers coming from households without children, it means they’ve realised they need more content for adults.
And since the addition of the general entertainment brand, Star, across Europe, they’ve been impressed with the engagement that Disney+ has gotten with having access to more shows.
Bob Chapek mentioned the new shows that were added today and has said more will be coming in the future. No specific details were revealed as to what we should expect.
While this wasn’t an announcement regarding bringing Star into the US or merging with Hulu, it does show that Disney+ in the United States is going to be “growing up” a little, with more content for adults.