HelloFresh has announced that it has sponsored Disney’s newest reality cooking competition series, “Secret Chef”, which premiered on Hulu in the United States and on Disney+ in many countries around the world on Thursday 29th June 2023.
With chef David Chang at the helm as executive producer, Secret Chefpits 10 contestants, ranging from professional chefs to self-taught home cooks, against one another in a series of blind tastings where they’re not only the cooks but also the judges. Isolated in a secret kitchen labyrinth connected by a series of conveyor belts, the contestants will compete in a variety of challenges and judge each other’s dishes anonymously. Serving as the grand prize sponsor, HelloFresh will be featured in each episode through brand visuals. HelloFresh meal kits will also be integrated directly into a challenge during the series’ 4th episode.
HelloFresh is also giving its customers in the United States a chance to experience a show-stopping dish created in the episode – a One-Pot Spicy Shrimp Soup from chef Joshua Walbolt. The “Secret Chef “HelloFresh challenge tasks the contestants with recreating a classic dish (i.e. burgers and fries, spaghetti and meatballs, chili, etc.) using pre-portioned ingredients from an existing HelloFresh meal kit. Chef Joshua wowed his fellow contestants with a spin on a classic chili recipe, infusing spicy-sweet Szechuan chili paste and tart vinegar with a savory base of chopped shrimp, scallions, bok choy, and tender napa cabbage. Now, HelloFresh customers can look to add this innovative and crave-worthy recipe to their weekly orders for delivery during the weeks of July 8th and July 15th.
Marcus von Franck, CMO & Senior Vice President Marketing, HelloFresh US said in a statement:
“As consumers continue to have a strong appetite for food programming, we are excited to partner with Hulu’s Secret Chef to connect with a wide audience that is passionate about cooking and food-centric content. Consumers who tune into Secret Chef will see first-hand how cooking with HelloFresh meal kits can inspire creativity in the kitchen. We’re excited to bring Chef Joshua’s dish to our customers so they can experience the unique flavors in their own kitchens!”
The sponsorship also includes digital marketing content. Secret Chef viewers will also be offered 17 free HelloFresh meals, plus free shipping, with code: 17SECRETCHEF.
Have you checked out “Secret Chef” yet? Let us know on social media!
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.