ESPN On Disney+ Launch Date Announced
Today, the Walt Disney Company has announced that the new ESPN hub will launch on Disney+ in the United States on Wednesday 4th December 2024.
This will provide trio bundle subscribers full access to all of the ESPN+ sport content they love while inside Disney+, which will be similar to how Hulu subscribers are experiencing Hulu On Disney+.
Disney will also make select ESPN content available to all Disney+ subscribers including certain live sports events and games, as well as studio shows, series and documentaries.
This integrated experience moves Disney one step closer to bringing a full sports offering to Disney+ in the U.S. When Disney launch ESPN’s flagship DTC offering in early fall 2025, those who subscribe to the flagship product and Disney+ will have access to the full suite of ESPN and ESPN+ content within Disney+.
In addition, the flagship experience within the ESPN App will give subscribers access to an enhanced array of innovative digital features, creating a sports destination unlike anything available in the marketplace today. These expanded content offerings should generate higher engagement, resulting in lower churn, as well as even greater advertising potential.
Internationally, Disney already has an ESPN hub available within Disney+ in Latin America and is also adding live sports in other countries, including Denmark.
Roger’s Take: The addition of the new ESPN hub within Disney+ is a further expansion of Disney’s plans to bring all of its streaming services to help reduce churn and make Disney+ the main hub for its entertainment. It’ll be interesting to see if the ESPN hub will slowly start to roll out to other countries next year, as sports programming has quickly become a major part of the streaming wars, with Amazon and Netflix all getting more involved in the sports business.
Will you be checking out the ESPN hub on Disney+? Let me know on social media!