Disney has announced that it will be providing Disney+ to children’s hospitals and places of care to help ease the fear and anxiety of a hospital visit into over 30 countries worldwide from the beginning of 2022, with over half of those markets anticipated to be in within the Europe, Middle East and Africa regions.
The announcement comes on the back of two pilot programmes carried out in 2020/2021, one in North America and another in Europe, in five key Disney partner hospitals in the UK, France, and Germany, where Disney, and children’s charity partner MediCinema, gained insights from child patients, play specialists, and Paediatric Health Care Professionals with the aim to better understand how integrating free access to Disney+ can improve the children’s hospital experience and help support their emotional resilience. The outcomes showed that 100% of the hospital staff who took part in the pilot agreed that Disney+ makes a positive difference to the children’s experience, and felt strongly that the service should be extended within hospital environments beyond the pilot.
Dr Joseph Aroulandom, Head of the Paediatric Emergency Department at Trousseau Hospital in Paris, France, commented on the use of Disney+ in hospital:
“A visit in the emergency room generates a lot of fear and anxiety in children. Moreover, some of these children may experience painful conditions. Providing a positive alternative for a child who experiences pain has been shown to improve pain relief and experience in addition to painkillers. The use of the Disney+ application greatly improves the children experience during their stay in our department. This is why the team from the emergency department at Trousseau Hospital in Paris would like to thank the Disney+ platform for their partnership..”
Throughout November 2021, Disney will reach out to paediatric specialist staff at hospitals and other paediatric places of care across EMEA as part of their existing partnership with Disney to identify if Disney+ access will be a valuable tool for them when supporting patients.