Last month, Disney and Warner Brothers Discovery launched a new bundle in the United States, bringing together Disney+, Hulu and Max into one offer for $16.99/month with ads and $29.99/month without ads.  

Between the three streaming services, which are now available through a single monthly subscription, offer subscribers access to a wide selection of content from the biggest and most beloved portfolio of brands in entertainment, including ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Star Wars, Warner Bros., and many more.

This bundle should give subscribers savings of up to 38% compared with the price of the services purchased separately.

Recently, Parrot Analytics has released some data on the bundle via The Wrap, highlighting how, according to their pricing framework, they’ve valued the bundle at just a dollar more than they would have expected when compared to what other platforms are offering in terms of demand for content per subscription dollar.

According to the data, the price of the triple bundle offer without ads hasn’t been priced to increase the number of subscribers, but more importantly, it is there to reduce the churn of subscribers leaving the platforms.  It’s been proven that subscribers who sign up for discounted bundles are less likely to unsubscribe since they regularly still use one part of the bundle, providing value and incentive to keep it.

When compared to other streaming services, the bundle is priced much higher than most other streaming services, but I do question a major aspect of this data since it’s comparing the ad-free version, whereas it’s likely more people are signing up for the ad-supported plan, which is just $16.99 a month.

The key aspect of this bundle is that when new subscribers are signing up, they feel that adding the bundle option makes more sense since it’s so much more cheaper. 

In terms of the amount of content, Netflix Standard (without ads), still offers the most amount of content for a single subscription, but Hulu is only just behind it. 

Roger’s Take:  With this data only suggesting that the bundle is a dollar overpriced, it doesn’t seem too much of a difference and it also gives Disney and Warner Brothers Discovery some wriggle room to do some promotions, especially with the launch of Venu Sports later this year and over the holidays.  Ultimately, they are going to want to get people locked in on the ad-supported tier because that’s where they get more money per subscriber. 

Do you think the Disney+ Hulu Max bundle is overpriced?  Let me know on social media!

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

View all posts