As Disney looks to increase the amount of money it makes from advertising on Disney+ worldwide, it’s been announced that it will team up with PubMatic for its Disney+ Hotstar platform in India.

PubMatic is an independent technology company delivering digital advertising’s supply chain of the future and using its sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.

Disney+ Hotstar, India’s streaming platform offering a wide range of content across Indian and international titles, has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience-based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, said in a statement:

“We are thrilled to collaborate with Disney+ Hotstar.  With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”

Dhruv Dhawan, Head Ads at Disney+ Hotstar added:

“Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers. Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users.”

Roger’s Take:  Disney is making some major changes to how it is focusing on its Indian business, with the impending deal with Reliance to merge with Disney Star, along with many other changes, all being done to make more money while reducing costs.

Roger Palmer

Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom. Email: Roger@WhatsOnDisneyPlus.com Twitter: Twitter.com/RogPalmerUK Facebook: Facebook.com/rogpalmeruk

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