Streaming continues to grow in popularity, which is good news for Disney, who are set to launch their own service, Disney+, later this year.
Ampere Analysis released a new study this week, showing subscriber growth in the US and Europe.
In the US, 80% of the US internet users are now subscribing to at least one SVOD service, which is behind Saudi Arabia, where 86% of internet users are subscribed to a streaming services.
While in Europe, Nordic territories and the U.K have 70% of internet users subscribed to a streaming service. Spain sits at 68%, Italy at 66%, Germany at 59% and France has just 49%. Japan surprisingly also sits at 49% of internet users subscribed to a streaming video service.
“The growth in SVOD subscribers in both regions (Europe and the U.S.) will come as welcome news, particularly to those looking to enter the market this year such as Disney and Apple as it shows there is still room for growth and the opportunity to take a share of the revenue,” said Minal Modha, consumer research lead at Ampere Analysis.
And this number of subscribers will continue to grow as other countries internet connections catch up. Which is why Disney is planning on roll out it’s streaming service globally within two years to most territories.
While Netflix has a huge head start over its competitors such as Amazon Prime, Apple TV+, HBO Max & Disney+. It will obviously look some subscribers due to content being removed like Friends, The Office etc, plus they will lose customers looking for new content like new movies such as The Lion King or Aladdin.
Will you be subscribing to Disney+?