During the Investors Day event, Disney announced details on how more mature content will be coming to Disney+ outside the United States with Star.
The Star brand serves as home to thousands of hours of movies and television from Disney’s creative studios, including Disney Television Studios, FX, 20th Century Studios, 20th Television, Touchstone, and more, enhanced by the addition of local programming from the regions.
From comedies to dramas and thrillers, Star offers a range of titles for everyone and every mood. Star will also deliver brand-new originals from Disney’s General Entertainment studios in International markets, with over 35 first-run series set to premiere by the end of the first year.
Disney+, the exclusive streaming home for Disney, Pixar, Marvel, Star Wars, National Geographic, and The Simpsons, adds even more content with the addition of the Star brand. Fully integrated into Disney+ in select markets outside the U.S., Star launches as a sixth brand tile with its own dedicated brand page featuring a robust collection of general entertainment movies, television, documentaries, and more, along with Star-branded new exclusive originals and local productions being created for the service. In Continental Europe, for example, Star will offer approximately 50 local originals each year, by FY24.
Disney+ with Star brings subscribers:
A Single Entertainment Destination for All Audiences: All the content, including movies, shows, shorts, and originals from Disney, Pixar, Marvel, Star Wars, National Geographic, plus an additional 1000 unique titles under the new Star brand in the first year.
Exclusive Originals: Over the next few years, Disney+ plans to add over 60 brand new originals from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star, along with local productions being created for the service under the Star brand geared towards a more mature audience.
Robust Parental Controls: To keep Disney+ suitable for audiences of all ages and the experience parents expect, new parental controls will include the ability to set limits on access to content for specific profiles based on content ratings and the ability to add a PIN to lock profiles with access to mature content.
Disney+ will be updated to include the Star brand on February 23rd, 2021 in Europe, Australia, New Zealand, and Canada. The streaming service will continue its global rollout, now with Star, in new markets beginning with Singapore on February 23rd, 2021, followed by Eastern Europe, South Korea, Japan, and Hong Kong later in 2021.
Pricing for Disney+ as of February 23, 2021:
Canada: $11.99/month or $119.99/annual
Australia: $11.99/month or $119.99/annual
New Zealand: $12.99/month or $129.99/annual
UK: £7.99/month or £79.90/annual
Euro: 8.99/month or 89.90/annual
Norway: 89.00kr/month or 890.00kr/annual
Denmark: 79.00kr/month or 790.00kr/annual
Sweden: 89.00 kr/month or 890.00 kr/annual
Switzerland: CHF12.90/month or CHF129.00/annual
Singapore: $11.98/month or $119.98/annual
Pricing on IAP platforms may vary based on platform limitations for country-specific pricing and/or currencies in the region.
Star will, however, work differently in Latin America due to sports content, so it will launch as a stand-alone app in June 2021.
Adding Star as the sixth pillar of Disney+ is a huge boost to the streaming service, with thousands of more episodes and hundreds of movies, including titles such as Marvel’s Logan and Deadpool, ABC shows such as Grey’s Anatomy, FX shows and many Hulu Originals. There will also be 20th Century Studios movies such as Die Hard, Aliens, Kingsman and much more.
What do you think of Disney+ adding mature content to Disney+ via the Star brand?
Roger has been a Disney fan since he was a kid and this interest has grown over the years. He has visited Disney Parks around the globe and has a vast collection of Disney movies and collectibles. He is the owner of What's On Disney Plus & DisKingdom.