Just prior to the launch of the new general entertainment brand “Star”, Disney announced the first 10 locally made “Star Originals” for Disney+, which include shows made in Germany, Italy, France and the Netherlands. With more British “Star Originals” set to be revealed at a later date.
During a recent question and answer session at the Morgan Stanley Technology, Media and Telecommunications Conference, Disney’s Chief Executive Officer, Bob Chapek, was asked about the importance of local content:
Our overall strategy is to make sure that content for Star is rooted in properties and content that we own, as opposed to third party properties. So therefore, as we know how important local properties our local content is going to be, then yes, we have to crank up the production machines for local driven content. And we’re doing that that, of course, will augment the unbelievable quality of global high volume, franchise-driven content that we have that will serve the world. But we will have a lot of program that’s specifically programmed to subscribe within each market. In fact, we’re thinking that by FY24, we’ll have 50 originals on Star, original titles.
One of the reasons streaming services like Disney+ are making local originals is due to content obligations from governments, to help protect jobs, languages and cultures.
Another reason for the drive to create local content is that it has driven subscriber numbers greatly for other platforms like Netflix. The addition of the “Star” brand, also allows Disney to release local content away from the “Disney” branding.
Expect to see many more original shows heading to Disney+ around the world.
Are you interested in seeing new local content on Disney+?